Why the Yoast SEO readability score is a bunch of cow dung.

Why the Yoast SEO readability score is a bunch of cow dung.

Here’s how I know.

I’ve been blogging for 10 years.

I’m no Ernest Hemingway but I’m reasonably articulate and have several hundred thousand social media followers.

When I started seeing poor readability scores I began to test.

I posted one Nobel prize winner’s article – an article written by three veteran reporters in the Washington Post and one article from a well-respected reporter with the Huffington Post.

Editor’s note: I did this temporarily for the following Endnote

All three articles got “poor readability”.

Now here’s the rub.

Just for sh#ts I posted an “email template”.

That post scored a Yoast “readability ok”


Yoast readability table image


I brought this to the attention of Yoast’s support (in 2017).

The response was “we’ll get back to you”. 

The Yoast readability score is not trustworthy much like their new internal linking count.


Mitch Rezman

This Post Has 2 Comments

  1. Virginia

    Interesting! I’m new to SEO Yoast and SEO in general and had been wondering how reliable that readability score thing was. I’m pretty confident about my writing skills but keep coming up with that “poor readability” tag, so thanks for noting this, it means I’m not crazy haha!

    1. mitch@superezsystems.com

      Apparently my second gig is arguing with the internet Virginia

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