LinkedIn has gotten boring and uninformative.
All the supposed SEO and ecommerce groups have become as tepid as a lukewarm single bag decaffeinated cup of green tea. “Content is king” – backlinks – due date hasn’t changed in a decade.
I’ll be coming at you like a cup of coffee with five hour energy replacing cream – be ready to grab on.
All merchant processors are scum sucking thieves.
In 14 years I’ve gone through 18 merchant processors – at one time I ran 110 websites mostly affiliate stuff but I needed to take money on the web in 2004 – so this is what I’ve learned over 12 years. Not once have I had a good experience.
Continue reading “When merchant processing goes sideways – expect it”
I blogged about how cybersource used a shell game to keep MY money out of MY bank for weeks
In the 14 years we’ve been processing credit cards we’ve had a little over 20 merchant processors and a half a dozen gateways I’ll explain the difference in a moment.
The gateways aren’t too bad except when they stop working and I’ve suffered through days of broken gateways which is why we always have a redundant gateway in place should the current system break..
Continue reading “Why this merchant processor is making an angry old white guy angrier”
I’ve been examining latest trend in social media – they call it “influencer marketing”. I just read a post on LinkedIn asking for lists of “influencers”. A plethora of responses recommended this list and that list.
Not surprisingly my reply ran against the grain:
Correlation does not imply causation – everyone is assuming a big list from an “influencer” implies an endless source of influential content – just for you – right? – and what’s the half life of an influencer? anyone remember Mari Smith or Jon Loomer way back in 2012?
Continue reading “I’m 65 & want to become a social media influencer – what are my chances?”
I’d like to start out with an observation – If groups are so popular on LinkedIn why is there so much apathy?
One of my e-commerce groups (I’m in more than a dozen e-commerce and social media groups) has 323,000+ members and yet you won’t see 12 replies in the first 30 posts – just sayin’.
I am not a conversion rate expert but I have been running e-commerce websites for 15 years and developed a sizable knowledge base watching the millions of visitors flow across my sites (along with the data).
Continue reading “Leaving a search provider can be harder than leaving Las Vegas”
(no one else wanted the gig)
If you follow digital trends as I do, it’s impossible to not recognize “the next big thing in marketing” called influencer marketing something that’s actually been around since 1940.
Continue reading “I’m declaring myself THE influencer for caged bird keeper’s on the Internet.”
Here’s how I know.
I’ve been blogging for 10 years. I’m no Ernest Hemingway but I’m reasonably articulate and have several hundred thousand social media followers.
When I started seeing poor readability scores I began to test. I posted one Nobel prize winner’s article – an article written by three veteran reporters in the Washington Post and one article from a well-respected reporter with the Huffington Post.
Continue reading “Why the Yoast SEO readability score is a bunch of cow dung.”