Another Middle Finger From Zuck To The SMB’s Of The World.

x-ray of hand

I’m no stranger to social media.

You might say “I’m ancient”.

In spite of being enrolled in Medicare, I operate double-digit WordPress and Zen cart sites and have probably half a million humans(?) following me on social media in the captive bird niche.

My target audience defined broken down by buyer persona: 

Does the mirror fog when you place it under their nose? Yes.

Do they have or are they thinking of acquiring a captive bird? Yes

Great make sure we acquire their email.

Continue reading “Another Middle Finger From Zuck To The SMB’s Of The World.”

Why I’m Gifting SCORE a Holistic Marketing Evaluation

woman social media

 

Editor’s note:

 

When it comes to digital marketing evaluations, I am a mercenary, some of you will need steel-toed boots to read this.

 

Endnote.

 

Prelude:

 

I’m dedicating this to Bill Herring, chapter’s 310 chair, who can now throw away his diagram.

 

I’ve been with SCORE for 5 months.

 

I’ve been the director of digital marketing for chapter 310, Valparaiso IN, since December 2019.

 

I have my own digital marketing agency.

 

I’m doing this pro bono in addition to mentoring for SCORE.

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Politics and swimsuit babes should be the cornerstone of LinkedIn so get over it grumpy old white guys

angry white guy wearing blue shirt and red tie

Stick me with a fork I’m done – the sanctimonious social media cops need to understand that LinkedIn is a platform made of two parts SOCIAL & MEDIA

 Bikini mogul http://www.bikiniluxe.com/ Candice Galek runs a company that sells bikinis – and she posts swimsuit models on LinkedIn – hoping to SELL more Bikini’s – hmmmm – so these grumpy old men are saying these swimsuit models don’t belong on LinkedIn because they clearly prefer to look at pictures of more grumpy old men – what is wrong with you? 

“Politics should not be on LinkedIn” and yet – Salesforce CEO Marc Benioff proclaims 3rd political party of CEO’s (google it) 

Continue reading “Politics and swimsuit babes should be the cornerstone of LinkedIn so get over it grumpy old white guys”

Let’s define “LinkedIn professional” once and for all

mitch Rezman wearing headset in front of several computers

I keep seeing this theme on LinkedIn – “there’s a bikini-clad model that’s not “professional” this is LinkedIn and bikini clad models don’t belong here”

Businessmen shouldn’t wear backpacks – that’s not professional (sure you’re much better off with a $600 Tumi briefcase telegraphing that you are toting $1000 worth of electronics)

“Politics doesn’t belong on LinkedIn this is a professional networking platform”

yet

Continue reading “Let’s define “LinkedIn professional” once and for all”