I’m no stranger to social media.
You might say “I’m ancient”.
In spite of being enrolled in Medicare, I operate double-digit WordPress and Zen cart sites and have probably half a million humans(?) following me on social media in the captive bird niche.
My target audience defined broken down by buyer persona:
Does the mirror fog when you place it under their nose? Yes.
Do they have or are they thinking of acquiring a captive bird? Yes
Great make sure we acquire their email.