Another Middle Finger From Zuck To The SMB’s Of The World.

I’m no stranger to social media.

You might say “I’m ancient”.

In spite of being enrolled in Medicare, I operate double-digit WordPress and Zen cart sites and have probably half a million humans(?) following me on social media in the captive bird niche.

My target audience defined broken down by buyer persona: 

Does the mirror fog when you place it under their nose? Yes.

Do they have or are they thinking of acquiring a captive bird? Yes

Great make sure we acquire their email.

(more…)

Continue Reading Another Middle Finger From Zuck To The SMB’s Of The World.

Why Paypal Working Capital Should Be An SMBs Go To Lender

Full transparency, my only relationship with PayPal is as a customer.

PayPal Working Capital was formerly Bill Me Later.

We’ve been using PayPal for 14 years and currently have three active accounts we use for selling online. 

Square is used for walk-in retail sales so we are able to separate Indiana cash and credit card sales for sales tax filing purposes.

Ironically 10% of all our online customers live in Illinois and now get a 10.25% discount from us as we are no longer collecting and paying sales tax in that state.

(more…)

Continue Reading Why Paypal Working Capital Should Be An SMBs Go To Lender

Easy Hack For Getting Your Finances Under Control $20 At A Time

I wrote the following post in 2013 but never published it.

Six years later we are under the same precept.

Recently, we took it up farther than we ever should.

We moved our home and Windy City Parrot operations from the geographical center of Chicago to Lowell, Indiana a town of about 10,000 people surrounded by corn farms.

There’s only 5 stops light from one end of the main street (which we are on) to another.

We now have one lease instead of 2 and 4 fewer utility bills while eliminating 2 buildings to maintain.

Our State Farm vehicle insurance and business insurance dropped 50%.

(more…)

Continue Reading Easy Hack For Getting Your Finances Under Control $20 At A Time

When Did Woocommerce Stop Offering Support

I am sharing this Woocommerce support thread because it is troubling.

 

Spoiler alert – I paraphrase “this as expected but there is no documentation”

 

Obviously, I question “how would one know what to expect – when there are no instructions, knowledgebase articles or documentation on the subject?

 

Woocommerce support  is so out of touch, I’m sent a WORDPRESS document and told to figure it out

 

When I click the View link on my test site, I am redirected to the Shop page on the front end of my site. (This is as expected.)

 

When I click the Edit link, I am redirected to the user’s profile in the admin area. That’s where I would change a customer’s address or any other information.

 

We do not have documentation on this. It piggy-backs on the WordPress User system. Here is more information on that:

https://codex.wordpress.org/Users_Screen

 

I’m building my first Woocommerce store possibly migrating my 17-year-old ecomm store that does mid 6-figures

(more…)

Continue Reading When Did Woocommerce Stop Offering Support